People don’t just buy brands, they join them. Consumers don’t think of themselves as customers so much as members of a tribe. This means that good customer communication is all about engaging directly with people, understanding what makes them tick, responding to their needs, building up a long-term connection and consequently turning them into brand fans. These people then become brand advocates and do something every Marketing and PR professional dreams of; they tell that brand’s story.

In business, building up a tribe is a lot like making friends. We use PR to introduce ourselves to our prospective tribe members within shared spaces. We then leverage blogs, social media and newsletters to solidify the connection, giving them reasons to keep in touch both in our online home and in their own. Successful tribes grow out of a consistent flow and frequency of outreach on all of your communication channels.

We help you #buildyourtribe

Building a tribe requires writing and pitching comments and thought pieces to the media, finding and engaging with your audience over multiple channels, prepping blog posts, sharing content on social media, publishing newsletters, doing media stunts, running events, producing whitepapers and brochures and even drafting speeches for panel opportunities. This can take more time than many businesses can afford to spend. Tasks are either abandoned or shared piecemeal across several employees or agencies, meaning that there is no singular brand guardian. Your brand identity can often get lost and customers can sadly disengage. Inconsistency can be more damaging than doing nothing at all.

We solve this problem by providing businesses with a unified approach to tribe building. We bring together PR and marketing expertise, providing a single, consistent voice for all of your communications. We create compelling copy and commentary, maximising the return on your investment by ‘wringing it dry’ across all available channels.

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Our tribe builder services include:

#BuildYourTribe is the brainchild of Holly Pither and Lynn Morrison. After working together for several years developing marketing and PR strategies for various B2B brands, they each took the leap to set up their own shop. With a shared vision and complementary skillsets, they quickly realised they could work together again to provide businesses a content and community-driven approach to PR, marketing and social media.